One of the goals was to create an identity that can quickly relay the message of this new company to the public. Most of their tour programs begin and end in their office near the Manila Bay area and the bay’s beautiful sunset quickly became the inspiration to the solution. An energetic and active personality was later developed.
KE ALAKA'I MAGAZINE
Project: Visual Identity / Editorial Design Client: Ke Alaka'i Magazine Role: Creative Director / Co-Designer / Co-Photographer
When the magazine decided to switch from weekly to monthly publication, it became the right time to rebrand. It needed a trustworthy collegiate news and lifestyle magazine image for both the university and the public community. The design is minimal to allow content to take the spotlight. It is clean and designed in a way to establish familiarity to the audience as it would contain many different sections. The magazine has won multiple national design awards ever since, including top 10 finalist to the best collegiate magazine in the USA in 2016.
Created for the busy. No fuss. No frills. The goal of the logo is to portray its simplicity; convenience; and ability to provide quick and quality food service. The visual language is bold, friendly, and can easily be identified as an affordable quality restaurant.
Project: Chalk Art and Typography Student Work Role: Designer
This project was for a Typography class group exhibition. The challenge was to create typography art for assigned gods or planets. I was assigned to create the art work for Pluto - god of the underworld. The inspiration came from the flowing and intangible nature of life after death. An upside down skull was then added at the bottom as an interesting representation of Pluto's kingdom - the underworld.
Osman & Jepson
Project: Visual Identity Student Work Role: Designer
The identity of the company I created for this project is strongly influenced on its geographical origin which was Hawaii, the rainbow state. This work was one of the projects included in my typography class and the main objective was to create an icon using positive and negative shapes of the company's letters as a creative exercise.
Project: Visual Identity Client: Venerated Health Role: Creative Director / Designer
The products are supplemental pills and the challenge was to create an identity that would appeal to the client's target market: US veterans. The solution was to create an icon inspired after the caduceus symbol used on the US army medical corps branch plaque. It was a symbol of hope and security to those who were seeking medical help. The symbol was simplified and made in a way to make it look familiar, memorable, and easy to recognize.
Turtle Bay Resort
Turtle Bay Resort
Project: Web Banner Ads Client: Turtle Bay resort Role: Designer
This project was done under the guidance of Turtle Bay's in-house Creative Director. The goal was to promote brand awareness and to raise website visits. The following are examples of designs made for promos of both Turtle Bay and its partners.
Project Type: Illustration Client: Commissioned Art Role: Creative Director / Designer
The challenge was to create flat and vibrant illustrations of the favorite places of the clients. The process started with drawing and planning, then proceeded on creating the basic shapes on Adobe Illustrator, and then textures were finally added on Adobe Photoshop as finishing touches.
Yes Theory Logo
Project Type: Logo Design Client: Pitch / Application for Yes Theory Role: Creative Director / Designer
This project was an answer to a challenge by a YouTube group. They wanted to redesign their logo and hopefully find a graphic designer in the process. Applicants were given creative freedom on the project and this was my interpretation based on their belief as a group and on the nature of what they do as video storytellers.
NO MORE Campaign
Project: NO MORE Campaign Client: Ke Alakai Magazine Role: Creative Director / Co-Designer / Co-Photographer
NO MORE is an existing national campaign and the challenge was to localize it for a community magazine article. Localazing a broad national campaign allows effective reach to the readers. The team decided to take photos of people from the community while holding the NO MORE posters. The wiped frosted mirror effect was added to the local campaign to get attention and to symbolize awareness. It symbolizes the mission to make the issue clearer to everyone.